518360 2.jpg

Adidas Tennis

Adidas Tennis

In 1973, Billie Jean King played the most important tennis match ever: The Battle of the Sexes. She changed the male-dominated establishment in a pair of blue adidas. For the 45th anniversary, adidas gave us the honor of saying thanks.


Luerzer’s Archive



Agency: TBWA\Chiat\Day NY
Client: Adidas

Chief Creative Director: Chris Beresford-Hill
Executive Creative Director: Julia Neumann, Amy Ferguson
Associate Creative Director: Ricardo Franco, Angelo Maia
Copywriter: Hana Ovčina
Art Director: Lukas Bruhn

Photographer: Nadia Lee Cohen