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BNY Mellon

BNY Mellon

Created the concept for SmArt Basel, a digital and social campaign that ran over Art Basel 2018 in Miami. BNY crunched the data behind the art and served it up to their clients on social media platforms.



Agency: TBWA\Chiat\Day NY
Client: Adidas

Chief Creative Director: Chris Beresford-Hill
Creative Director: Sergio Flores
Design Director: Chris Rowson
Copywriter: Hana Ovčina, Avi Steinbach
Art Director: Alex Holms

Artist: Alex Trochut