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BNY Mellon

BNY Mellon

Created the concept for SmArt Basel, a digital and social campaign that ran over Art Basel 2018 in Miami. BNY crunched the data behind the art and served it up to their clients on social media platforms.

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Credits

Agency: TBWA\Chiat\Day NY
Client: Adidas

Chief Creative Director: Chris Beresford-Hill
Creative Director: Sergio Flores
Design Director: Chris Rowson
Copywriter: Hana Ovčina, Avi Steinbach
Art Director: Alex Holms

Artist: Alex Trochut