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To celebrate Global Running Day 2018, we created a short film called Be the Hunted with director Noam Murro and The Mill NY. The piece sees a troupe of fully CG foxes and hares, crafted and integrated into a live-action environment as they carreen through downtown LA on a mad chase—or so it seems. 


Agency: TBWA\Chiat\Day NY
Client: Eastbay

Chief Creative Director: Chris Beresford-Hill
Group Creative Director: Robert Rutherford, Darren Borrino
Copywriter: Hana Ovčina
Art Director: Lukas Bruhn
Head of Production: John Doris

Director: Noam Murro
CGI: The Mill LA