Eastbay
Eastbay
To celebrate Global Running Day 2018, we created a short film called Be the Hunted with director Noam Murro and The Mill NY. The piece sees a troupe of fully CG foxes and hares, crafted and integrated into a live-action environment as they carreen through downtown LA on a mad chase—or so it seems.
Credits
Agency: TBWA\Chiat\Day NY
Client: Eastbay
Chief Creative Director: Chris Beresford-Hill
Group Creative Director: Robert Rutherford, Darren Borrino
Copywriter: Hana Ovčina
Art Director: Lukas Bruhn
Head of Production: John Doris
Director: Noam Murro
CGI: The Mill LA