Fage wanted to break into new European markets in a way that totally stood out from the category. The campaign below did just that, and also happened to be the pitch work we won the client with.
Agency: TBWA\Chiat\Day NY
Chief Creative Director: Chris Beresford-Hill
Creative Director: Aste Gutiérrez, Bastien Grisolet
Copywriter: Hana Ovčina
Art Director: Lukas Bruhn
Executive Producer: Chris Klein
Director: Scott Lyon